Why We Love Sugar Fat and Salt
So, What Took Us So Long? Why We Love Sugar Fat and Salt. So, the highly talented food scientists around the world are all scratching their heads quietly asking each other the same question. “Why did it take so long to develop Salted Caramel Chocolate?”. And similarly, why the delay in formulating the Salted Caramel version of that famous after dinner chocolate cream liqueur? They have known for decades that Sugar, Fat and Salt, when combined, are the most addictive, edible substances on the planet. Some even say they are more addictive than cocaine! The things we just can’t get enough of…. Why? Because they are the three components of processed food that drive cravings like nothing else. In his book, Salt Sugar Fat: How the Food Giants Hooked Us, Michael Moss details how the processed food industry uses prodigious amounts of salt, sugar and fat in foods and beverages, very intentionally and unabashedly, to addict consumers. So, it’s similar to drug dealers really….Once you ...